Zero to Launch E-commerce Platform:

• Achieved a successful product launch within a tight timeframe, resulting in a 50% increase in online sales within the first month.

• Implemented a user-friendly interface and streamlined checkout process, contributing to a 20% reduction in cart abandonment rates.

Mobile App Innovation:

• Led a zero-to-launch initiative for a mobile app, resulting in a 40% growth in user downloads and a 25% increase in user engagement.

• Integrated innovative features based on user feedback, fostering a positive reception and a 15% improvement in app store ratings.

SaaS Product Rollout:

• Directed the product design strategy for a Software as a Service (SaaS) solution from inception to launch, achieving a 30% increase in user subscriptions within the first quarter.

• Applied a user-centric approach, leading to a 25% decrease in onboarding friction and an improved user satisfaction score.

• Integrated strategic product roadmapping practices and CI/CD development principles into the redesign of K’s critical healthcare mobile application, resulting in a 20% increase in app downloads and a notable 30% boost in patients.

• Defined, tracked, and analyzed overall mobile app performance, reducing user-reported issues by 25% and fostering a more patient-centric experience that positively impacted overall satisfaction.

• Collaborated with a cross-functional team to enhance the user experience of K’s healthcare platform, contributing to a 15% increase in online patients served and the securing of two major B2B clients: Cedar Sinai and Mayo Clinic.

• Implemented a user feedback loop that included designers, resulting in a 20% increase in patient satisfaction rates.

Drove the creation of objectives and key results and defining resourcing plans — assessing needs, making changes accordingly and advocating for headcount.

• Key Impact: Orchestrated the implementation of a strategic OKR framework, optimizing team performance and aligning organizational goals, resulting in a 20% improvement in project delivery efficiency and enhanced visibility into resource utilization.

Defined and prioritized the problems being tackled, approach to initiatives and coordinating the efforts of the design team and the broader organization.

• Key Impact: Established a clear roadmap by defining and prioritizing key challenges, aligning the design team and the broader organization towards strategic initiatives. Resulted in a 15% increase in overall productivity and a more focused approach to problem-solving leading to timely solutions.

Mobile App Redesign with UX Writing Integration:

• Integrated strategic UX writing principles into the redesign of a critical healthcare mobile application, resulting in a 20% increase in app downloads and a notable 30% boost in patient retention.

• Crafted clear and empathetic in-app messaging, reducing user-reported issues by 25% and fostering a more patient-centric experience that positively impacted overall satisfaction.

Enhanced Patient Communication:

• Spearheaded the implementation of tailored UX writing strategies to improve patient communication within the mobile app, contributing to a 15% increase in patient engagement and adherence to treatment plans.

• Applied concise and informative microcopy, resulting in a 20% decrease in patient confusion and a positive impact on overall health outcomes.

• Orchestrated seamless communication and collaboration between product, engineering, and marketing teams, ensuring alignment with strategic goals.

  • Key Impact: Improved cross-functional efficiency by 25%, minimizing bottlenecks and enhancing the product development lifecycle for timely and successful launches.

• Implemented robust operational processes, reducing time-to-market for new features by 30% and enhancing the scalability of product operations.

• Established and maintained KPIs to measure product performance, enabling data-driven decision-making.

  • Key Impact: Enhanced decision accuracy by 20%, leading to more informed product strategy, improved user experiences, and increased customer satisfaction.

• Spearheaded the development and implementation of a comprehensive design system, streamlining the design and development processes across multiple product teams.

  • Key Impact: Reduced design inconsistencies by 30%, resulting in a more cohesive and polished user interface, and accelerated product delivery timelines by 20%.

• Established and led collaborative initiatives between design, development, and product management teams to ensure alignment and adherence to design system guidelines.

  • Key Impact: Fostered a culture of cross-functional collaboration, resulting in a 15% increase in design system adoption and a more unified brand presence across diverse product offerings.

• Implemented robust processes for ongoing maintenance and evolution of the design system, incorporating user feedback and industry best practices to ensure its relevance and effectiveness.

  • Key Impact: Achieved a 25% reduction in design system update turnaround, providing teams with up-to-date resources for efficient development.

Platform Launch:

• Orchestrated the end-to-end design, marketing, and launch strategy for the ClassTag platform, resulting in a successful market entry with a 40% increase in user sign-ups within the first month.

• Executed a cohesive brand identity and user interface, leading to a 25% higher user engagement compared to industry benchmarks.

User-Centric Onboarding Optimization:

• Designed the onboarding process from scratch, accelerating the time-to-value for educators and parents on the ClassTag platform.

• Implemented targeted marketing campaigns during onboarding, contributing to a 20% increase in user retention during the critical initial weeks.

Educator Adoption and Satisfaction:

• Implemented strategic design interventions to enhance the educator experience, resulting in a 35% increase in educator adoption and a 15% improvement in overall satisfaction scores.

• Crafted targeted marketing collateral showcasing the platform's benefits for educators, leading to increased positive sentiment within the education community.

Operational Efficiency and Scalability:

• Implemented streamlined operational processes, resulting in a 40% increase in overall efficiency and scalability of AND CO's operations.

• This operational optimization contributed to a significant reduction in overhead costs, positioning AND CO as a lean and agile player in the market.

User Acquisition and Retention Strategies:

• Developed and executed user acquisition and retention strategies, leading to a 60% growth in the user base within the first two years.

• Implemented targeted customer engagement initiatives that resulted in a 25% increase in customer retention, establishing a strong and loyal user community.

Revenue Growth and Financial Viability:

• Drove revenue growth through innovative monetization strategies, achieving a 50% increase in annual revenue.

• Positioned AND CO as a financially viable and sustainable business, attracting the attention of potential acquirers and paving the way for a successful acquisition four years after its initial launch.

Strategic Partnerships and Alliances:

• Fostered key partnerships and alliances with industry leaders, enhancing AND CO's market presence and credibility.

• These strategic collaborations not only opened new revenue streams but also played a crucial role in positioning AND CO as an attractive acquisition target for a larger entity seeking to strengthen its market position.

Geography Curriculum Redesign:

• Led a comprehensive redesign of the geography curriculum at Unquowa, resulting in a 20% improvement in student academic performance in subject area.

• The holistic curriculum overhaul incorporated innovative teaching methodologies, fostering critical thinking and creativity among students.

Student Engagement and Retention:

• Designed interactive and project-based lessons, creating a vibrant and inclusive learning environment that resonated with students.

Community Involvement and Recognition:

• Strengthened ties with the community through collaborative projects and events, leading to a 40% increase in community involvement and support.

• The enhanced community engagement not only contributed to a positive school image but also attracted new students and families to Unquowa.